CEO / Leadership
Turn intelligence into measurable value at the point of purchase.
Shopping Intelligence for Shopify
Act intelligently at the point of purchase.
OfferOptics uses Customer, Product, and Commerce Intelligence to improve shopping decisions through product discovery, recommendations, and offers.
The Economic Question
What should happen for this shopper right now?
Use customer, product, and commerce intelligence to improve shopping decisions in real time through discovery, recommendations, and offers.
Economic outcomes
Session valueConversionAverage order valueProduct discoveryCross-sellProfitable offer performance
Value by Role
The outcomes your team is responsible for.
Ecommerce
Help shoppers find, evaluate, and buy the right products more effectively.
Merchandising
Connect product and customer intelligence to discovery, recommendations, and cross-sell.
Growth
Increase the value generated from shopping sessions already acquired.
Three Product Systems
Discovery, recommendations, and offers working from shared context.
The three Shopping Intelligence products solve distinct shopping decisions. Full Platform can connect them to broader customer and provider context through verified tenant connections.
Instant, catalog-grounded shopping guidance
Give shoppers natural-language product discovery and product Q&A without requiring retailer-specific model training or turning the experience into a generic support chatbot.
- Guided product discovery
- Product search and Q&A
- Multi-turn refinement
- 100+ language retrieval and classification
- Seven deterministic launch-language templates
- Catalog and site knowledge
- Store-gated order access
- Live-agent handoff with verified connections
Relevant product recommendations from day zero
Use catalog relationships, deterministic scoring, and pretrained multilingual embeddings immediately, then improve ranking with customer, session, product, and commerce outcomes.
- Product affinity
- Similar and complementary products
- Cart recommendations
- Replenishment guidance
- Conversation-driven recommendations
- Cross-sell and next-best-product
- Shopify-native components
- Performance measurement
Use offers when the economics justify them
Determine when a retailer-approved offer is likely to create more incremental revenue or profit than doing nothing, while protecting margin and suppressing unnecessary discounts.
- Behavior and cart context
- Catalog and inventory context
- Eligibility and merchant rules
- Optional consented enrichment
- Contextual and shipping offers
- Cart-risk and linger interventions
- Control groups and A/B tests
- Revenue and margin measurement
Controlled Shopping Intelligence
Retrieval and validation before a shopper sees the answer.
Structured filters and deterministic retrieval come first where appropriate. Products, policies, inventory, offers, and permitted actions are validated before the response is assembled.
Warm launch-language product-request p50 targets at or below 175 ms, with indexed retrieval p50 targeted at or below 100 ms. Network, provider, cold-cache, and generative requests can take longer. These are internal targets, not an SLA.
Conceptual quality flow
ShopperConversation stateShopping reasonerProduct and site knowledgeRetrieval and rankingValidationResponseMeasurement
Recommendation Adapters
OfferOptics owns the decision. Existing providers can supply candidates.
Use native recommendation strategies or, with supported verified connections, ingest candidates from an existing provider. OfferOptics can rerank, validate, and measure those candidates using the available customer, session, and commerce context.
Keep the infrastructure that works
Retailers do not have to replace Shopify Recommendations, Nosto, Bloomreach, or another recommendation provider. Provider-specific candidate access depends on a supported Full Platform connection. Providers remain authoritative for their own data and execution.
Proof
Did the shopping decision create measurable lift?
Shopping Intelligence connects each selected experience, recommendation, or offer to its downstream outcome. Appropriate controls and holdouts help teams separate activity from incremental value.
Measured against the right evidence
- Session value
- Conversion
- Average order value
- Product revenue
- Recommendation revenue
- Revenue and margin impact
Get Started
Your data. Your decisions. Your results.
Find the opportunity, act on what matters, and measure the value. Put Customer and Commerce Intelligence against your own Shopify business and let the results show what deserves to scale.
Qualified Shopify retailers can request up to 30 days of free access after fit review; approval is not automatic.