OfferOptics
How It Works

From buying intent to bigger baskets, then prove the lift.

Connect the signals shoppers create throughout the buying journey and use them to improve the next recommendation, experience, or offer. Your team controls execution; experiments measure AOV, revenue, and margin.

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How the platform works

Connected intelligence. Automatic action. Measured improvement.

  1. 01

    Connect the context

    OfferOptics brings available customer signals together with Shopify products, inventory, orders, and commerce context.

  2. 02

    Act on buying intent

    The platform automatically delivers supported recommendations, offers, and shopping responses within the rules you authorize.

  3. 03

    Test what creates value

    OfferOptics runs A/B tests and measures customer response, purchases, and incremental impact where the experiment supports that conclusion.

  4. 04

    Improve the next decision

    OfferOptics AI applies measured learning to subsequent recommendations, offers, and interactions within your configured permissions.

Shopper responses happen in real time. Experiments accumulate evidence over time. A purchase after an interaction alone does not establish incremental lift.

The Operating Model

Connect, personalize, measure, and scale.

These steps put the shared Identify, Prioritize, Act, Prove, and Learn operating model to work across the buying journey. Every experience stays within retailer-approved scope.

  1. Step 01

    Connect

    Connect Shopify and the supported commerce tools the retailer already owns.

  2. Step 02

    Understand

    Build shared customer, commerce, product, and shopping context under retailer controls.

  3. Step 03

    Identify

    Find opportunities to increase AOV, conversion, revenue, and margin.

  4. Step 04

    Personalize

    Rank opportunities by expected AOV impact, confidence, effort, margin, and risk. Deliver relevant recommendations, shopping responses, and offers within approved scope.

  5. Step 05

    Measure

    Compare AOV, shopper behavior, revenue, and margin. Controls and holdouts where supported help distinguish incremental lift from observed activity.

  6. Step 06

    Learn

    Use measured outcomes to improve the next recommendation or offer. Report insufficient evidence when a test cannot yet support a conclusion.

  7. Step 07

    Scale

    Expand experiences that show incremental AOV, revenue, or profit, with retailer approval and continued measurement.

Explore your AOV opportunity without changing your store. Qualified retailers may receive up to one month of complimentary full-platform access, subject to fit review, approval, and capacity.

See My Order Value OpportunitySee pricing
Get Started

Increase the value of every order.

See the opportunity for your store. Manage customer intelligence, conversational shopping, personalized recommendations, and checkout offers directly in Shopify admin.

Explore your AOV opportunity without changing your store. Qualified retailers may receive up to one month of complimentary full-platform access, subject to fit review, approval, and capacity.

See My Order Value OpportunitySee How It Works