Manage it in Shopify
Management is embedded directly in Shopify admin. Customer intelligence, conversational shopping, and checkout personalization are managed together.
Customer Intelligence Layer
Use what you know about customers to grow what they buy.
Customer Intelligence connects behavior, purchase history, lifecycle, product affinity, and permitted context so recommendations and commerce decisions reflect the actual customer.
Explore your AOV opportunity without changing your store. Qualified retailers may receive up to one month of complimentary full-platform access, subject to fit review, approval, and capacity.
Shopify-native customer intelligence
Grow order value. Keep setup simple.
Self-service setup and management, with no consulting engagement or complex deployment required.
Configure it yourself
Simple buttons and text fields let your team configure the experience, including chat. You control the settings and appearance.
Make it part of your storefront
Liquid storefront components bring the experience into your store. Checkout personalization uses supported Shopify placements under your rules.
Keep the tools you use
Works with existing marketing, recommendation, and support tools through supported integrations. Full Platform provider features require a connected account and your authorization.
The Economic Question
Who is this customer, what creates value, and what should we understand next?
Understand customer behavior, value, lifecycle, and relationships across the Shopify business.
Economic outcomes
Customer lifetime valueRetentionRepeat purchaseReactivationMarketing efficiencyJourney performance
Value by Role
The outcomes your team is responsible for.
CEO / Leadership
Find and measure new customer-value and revenue opportunities across the business.
Growth / Marketing
Generate more value from customers already acquired.
CRM / Lifecycle
Identify which behaviors and actions increase lifetime value.
Customer Experience
Connect customer behavior and experience to measurable commercial outcomes.
Customer Intelligence Capabilities
Better customer intelligence should change the basket.
Customer understanding becomes valuable when it changes the recommended product, bundle, alternative, checkout cross-sell, offer, or lifecycle action. Measure those decisions against AOV, incremental revenue, repeat purchase, LTV, and margin.
Customer 360 and unified intelligence
Connect the customer, order, session, product, and outcome signals available to the retailer into a governed view of customer value.
- Unified customer intelligence
- Customer behavior analysis
- Customer value signals
- Consent and provenance controls
See which behaviors create durable value
Move beyond broad audience labels by connecting behavior, purchase patterns, and commercial outcomes to practical customer segments.
- Behavioral segmentation
- LTV intelligence
- Repeat-purchase intelligence
- Reactivation intelligence
Find the next customer-value opportunity
Understand how customer relationships develop across acquisition, repeat purchase, reactivation, and the wider commerce journey.
- Lifecycle intelligence
- Customer journey intelligence
- Journey performance
- Next-best-action guidance
Coordinate the customer systems already in place
With Full Platform and verified tenant connections, Klaviyo, HubSpot, and supported CRM or ESP providers can contribute bounded context while remaining authoritative for their own data and execution.
- Klaviyo context
- HubSpot context
- CRM and ESP connections
- Cross-channel intelligence
Proof
Did the customer insight create more value?
Customer insight matters when it changes a decision and improves a commercial outcome. OfferOptics connects selected opportunities to governed action and the evidence needed to evaluate the result.
Measured against the right evidence
- Average order value
- Lifetime value
- Retention
- Repeat revenue
- Reactivation
- Marketing efficiency
Get Started
Increase the value of every order.
See the opportunity for your store. Manage customer intelligence, conversational shopping, personalized recommendations, and checkout offers directly in Shopify admin.
Explore your AOV opportunity without changing your store. Qualified retailers may receive up to one month of complimentary full-platform access, subject to fit review, approval, and capacity.