Three Products for Shopify Revenue Optimization
Offer Opt provides three related but separate products for Shopify merchants: Conversion Intelligence, CRO Advisor, and an optional Discount Activation Layer.
Conversion Intelligence helps merchants understand what is happening across sessions, carts, and conversion events. CRO Advisor turns that data into diagnosis, revenue leak detection, funnel analysis, and experiment recommendations. The Discount Activation Layer is used when merchants want to act on those insights through controlled offers, incentives, or personalized discount experiences.
Discounts are not the entire product. They are the activation layer for revenue optimization features that are not fully baked into Shopify by default, including targeted incentives, controlled offer testing, cart recovery experiments, and shopper-level conversion strategies.
Conversion Intelligence
Conversion Intelligence gives merchants visibility into shopper behavior, conversion opportunities, session activity, event volume, and performance patterns that are difficult to see clearly using standard Shopify reporting alone.
Conversion Intelligence Growth – $299/month
Includes 50,000 sessions and 1,000,000 events
- Conversion intelligence
- Basic opportunity insights
- Daily insights
Conversion Intelligence Pro – $799/month
Includes 250,000 sessions and 5,000,000 events
- Incentive optimization
- Advanced segments
- Hourly aggregation
Conversion Intelligence Scale – $1,999/month
Includes 1,000,000 sessions and 25,000,000 events
- Benchmarking
- Executive reporting
- Priority processing
Conversion Intelligence Enterprise – $4,999/month
Includes 5,000,000 sessions and 100,000,000 events
- Custom limits
- Dedicated processing
- API access
CRO Advisor
CRO Advisor helps merchants move from raw conversion data into practical recommendations. It identifies revenue leaks, funnel drop-offs, product issues, cart and checkout friction, and opportunities for testing and optimization.
CRO Advisor Starter – $499/month
Includes 100,000 analyzed sessions
- Revenue leak detection
- Funnel analytics
- Weekly CRO brief
- Basic experiments
CRO Advisor Pro – $1,499/month
Includes 500,000 analyzed sessions
- Product diagnosis
- Cart and checkout diagnosis
- Experiment roadmap
- Monthly executive report
CRO Advisor Scale – $3,999/month
Includes 2,000,000 analyzed sessions
- Benchmarking
- Multi-segment analysis
- Priority hourly processing
- Advanced reports
CRO Advisor Enterprise – $7,500/month
Includes 10,000,000 analyzed sessions
- Multi-store rollups
- Dedicated benchmark cohort
- Custom retention
- Governance controls
Discount Activation Layer
The Discount Activation Layer is for merchants who want to act on conversion insights by testing personalized incentives, cart recovery offers, controlled discounts, or shopper-level activation strategies.
Pricing is based on unique user carts. A unique user cart is counted when that cart receives a personalized offer, discount, or activation experience. Repeat visits from the same cart within the same month do not create additional charges as long as the merchant remains within the selected usage cap.
Basic – $99/month
- Covers 198 unique user carts
- Ideal for smaller volume shops and merchants getting started with controlled offer testing.
Growth – $249.60/month
- Covers 520 unique user carts
- Ideal for growing stores that want to test more personalized interactions and incentive strategies.
Pro – $499.10/month
- Covers 1,086 unique user carts
- For merchants seeking broader activation coverage and higher testing capacity.
Custom – Starting at $500/month
- Define your own usage cap
- Tailored for higher-volume merchants and Shopify Plus stores that want to use offers, discounts, and activation strategies as part of a broader conversion optimization program.
- Can replace or augment loyalty, discount, and cart abandonment workflows depending on the merchant’s existing stack.
Shopify Billing
All payments go through Shopify Billing, giving merchants a secure and straightforward billing experience through their Shopify admin. Merchants can cancel anytime, and usage is capped by plan so there are no unexpected overages or hidden fees.