OfferOpt: Increase Profits, Convert more Shoppers, Build Lasting Loyalty.

More Conversions. More Profit. More Loyalty.

Member of the NVIDIA Inception Program. Available on the Shopify App Store

Bring the Successful AI Approaches of Top Retailers to Your Shopify Store

  • 70% of carts are abandoned (Baymard Institute). OfferOptics helps retailers recover them with personalized offers.
  • Personalized discounts drive 25% higher loyalty (McKinsey). Our AI makes this effortless for Shopify merchants.
  • Targeted discounts at checkout can capture over 40% of reluctant shoppers (IJRPR, 2025).
  • AI-driven personalization represents a $70B growth opportunity for retailers (BCG). OfferOptics brings this power to Shopify
About us

Shopify App – What do you get in OfferOpt?

Transform your store’s performance with precision-targeted, AI-driven discounts.
Our platform uses real-time demographic data and shopper behavior to deliver the lowest effective incentive—maximizing conversions while protecting margins.

Unlike free or low-cost blanket discount solutions, OfferOpt integrates:

  • Real customer demographic data (from trusted data brokers in real time)
  • Per-cart pricing model (you only pay when we deliver AI personalized discounts)
  • Built-in dashboards & segmentation reports to understand who’s buying and why
  • Precision personalization that goes beyond “generic AI” claims from other apps that don’t use industry typical demographics driven approaches

Address Abandoned Carts & Increase Checkout Conversions

Did you know 70% of shopping carts are abandoned? (Baymard Institute, 2024)
And 94% of shoppers say they’d complete a purchase if offered a discount. (RetailMeNot)
OfferOptics pinpoints the exact discount needed to convert hesitant buyers while preserving margins—turning abandoned carts into completed sales quickly and efficiently.

Hassle-Free Setup & Instant Value

Book a one-on-one setup session—we’ll walk you through Shopify installation, key registration, and test-mode activation so you can start converting more customers and optimizing carts in minutes.

Measure What Works — Built-In A/B Testing

Starting at $0/month. Lowest usage cap is $99/month – which offers optimization for up to 198 carts with real-time demographic insights and AI-driven predictions. See what discount moves the needle and optimize for impact.

Full Flexibility — No Long-Term Commitments

OfferOpt uses Shopify’s billing system for seamless, secure charges you can track in real time inside both Shopify and OfferOpt dashboards. There are no setup fees, no minimums, and no surprises. You only pay when shoppers add items to their carts, and multiple carts from the same shopper count as one. Plus, you set your own monthly cap—and that’s the maximum you’ll ever be charged. Cancel anytime with no contracts or penalties.

Enterprise-Level Insights Powered by real time personalized Demographics

Access real-time opt-in demographic signals from over 250M US consumers. Use insights like income band or age group to offer the right incentive—personalized, profitable, compliant.

Gets Smarter Over Time

Our hybrid model blends demographic priors with shopper behavior. New customers get smart predictions from day one, and the platform learns over time—always delivering the lowest effective discount.

Reduce Cart Abandonment at Checkout

Traditional recovery methods (like follow-up emails and steep discounts) save less than 9% of abandoned carts(Flowium). Meanwhile, the average cart abandonment rate is ~70% (Baymard).

Personalized incentives, however, have been shown to deliver 20–40% recovery rates (IJRPR; RetailMeNot), turning hesitant shoppers into buyers by addressing their intent in real time.

OfferOptics brings this capability directly into the checkout flow—applying AI to deliver the right discount at the right moment, cutting abandonment rates while protecting your margins.

Shopify App: Easy Setup and Flexible Discounts

  • Quick Setup: Install directly from the Shopify App Store and start in minutes—no code required.
  • Flexible Discounts: Define your own discount tiers and rules by product, collection, or shopper behavior. Our AI optimizes them in real time for maximum impact.
  • Activate Instantly: Turn on the plugin and improve your checkout process right away.
  • Opt-In for Discounts: Switch it on and begin converting more carts right away—seamless integration with your existing Shopify checkout.\
  • Opt-In for Discounts: Customers choose to receive offers at checkout or during registration. Only opt-in shoppers are included, keeping your brand compliant and trusted.
  • Transparent Pricing: Plans start at $99/month for up to 198 unique carts, billed through Shopify. Pricing is 100% usage-based, with no minimums, surprise fees, or lock-ins—you only pay for the carts you serve. Real-time cost tracking is visible in both your Shopify and OfferOpt dashboards.

Built-In Learning and Continuous Improvement

  • Smart Learning System: OfferOpt combines real-time demographic data with items in the cart to predict the lowest effective discount for each shopper. With every interaction, the AI gets smarter, protecting margins while lifting conversions.
  • Continuous Updates: The OfferOpt model automatically improves as more carts are processed. No manual tuning required—performance continuously sharpens in the background.
  • Built-in A/B Testing: Included with all plans. Run tests side-by-side inside Shopify to see exactly how AI-optimized offers outperform static discounts or no discounts.
  • Easy Performance Tracking: Monitor results in both the Shopify and OfferOpt dashboards. Compare conversion rates, recovered revenue, and discount ROI at a glance.

OfferOpt is built for Shopify retailers who want more than just conversions—we help you convert browsers to customers, maximize revenue, and protect margins with AI-driven discounts that get smarter every day.

Have questions, want a demo?

Schedule a demo of the product.

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Sources: Baymard Institute (Cart Abandonment), McKinsey & Co. (Personalization & Revenue Uplift), Miller et al. (Apparel Discounting Study), RevTrax (Coupon Demographics), VWO (Conversion Optimization Benchmarks), WiserNotify (Behavioral Personalization Statistics).

© 2025 OfferOptics. OfferOptics and OfferOpt are trademarks of OfferOptics.
© 2025 NVIDIA, the NVIDIA logo, and NVIDIA Inception are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Shopify and the Shopify logo are trademarks of Shopify Inc.
OfferOptics is not affiliated with or endorsed by NVIDIA Corporation or Shopify Inc.
All other trademarks are the property of their respective owners.